Guerilla Marketing for MS Research – What do you think?

March 2, 2007 at 3:36 pm Leave a comment

MS Research Before and After

Ads of the World posted a Guerilla Marketing installation in Austrailia that carried the message that “research will stop without your donations“. It was very creative in design. A real scientist in the glass box would not perform research until you put your donation in and then he would perform until he felt the money had run out.

There is debate about the success of a campaign such as this. Is it a waste of money to “pad” a designers chances of winning an award… or real result driven marketing? Caroly Davis of Cummins & Partners, Melbourne, Australia says,

“MS Australia is our client, we won the business last year. They approved and paid for the booth. If you’re not convinced, feel free to call MS Australia and ask them. It’s already proven to be a great fundraiser and is scheduled to be used at several more MS events throughout the year. At this particualr fundraiser the guy in the booth donated his time for free as his wife suffers from MS.”

So, the question remains… is this an amazing success that has viral potential that stretches from Melbourne to Houston Texas…. or is it a neat idea with flacid results. Would you put your money behind it?

Entry filed under: Uncategorized.

What I learned at the HAF Luncheon – QR codes and cell phones, welcome to the future. Birth of a Product – Neonode N2 – Is this too far?

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March 2007



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