Archive for March 2, 2007

Market to Your Audience by “Making it Easy to Share”

Automotive.com has provided an excellent example of marketing by sharing. They are allowing you to add a snippet of code to your blog that gives the local gas prices and national gas prices. When you submit your zip code the page gives you a list of stations and their price per gallon of gasolilne. It looks like this:

Gas Prices

Now the application itself is pretty good, but the concept behind it is brilliant. They are making it easy for people to carry their advertising and using a valuable service in exchange. Each gas price code snippet on a blog will link back to Automotive.com and a page that displays gas prices for stations in your area. Both marketing the web site and the local gas stations.

Brilliant. I believe the applications of this concept are huge. And giving a code snippet like YouTube makes it super user-friendly for developers and bloggers. Now the question is… how can you do the same thing? How can the Houston Zoo market through blogger integration. How can KM Technology market to drilling consultants. How can you make it easy for your audience to interact with your message by:

  1. Making it easy for them to carry the message on their web sites / blogs
  2.  Giving them something of value in return for the carried advertising

This is a similar concept to “badging”. What badge can you give your audience that they would want to proudly wear?

March 2, 2007 at 8:54 pm Leave a comment

Free Photoshop

I saw this on Drawn… and they credit Tech Crunch, but here is the post straight from the horses mouth:

Adobe Photoshop going online

photoshopbox-1.gif

CNET reports that Adobe Systems is releasing a free, ad-supported version of Photoshop online in six months.

“We are watching folks like Google do it in different categories, and we want to make sure that we are there before they are, in areas of our franchises,” said Adobe CEO, Bruce Chizen.

It looks like it’s high noon for online image editing – and it’s the illustrators and visual creatives who stand to benefit the most. I can’t count the times I’ve been on a remote terminal without Photoshop and felt completely useless as I tried to resize my image in MS Paint or whatever was at hand.

[Link] via TechCrunch

March 2, 2007 at 7:49 pm Leave a comment

Birth of a Product – Neonode N2 – Is this too far?

Neonode has a blog about the birth of their product the Neonode N2 called the “pregnant man blog“. Before you say “so what”, you need to explore the blog which is a “male pregnancy” diary for the product including ultrasound, youtube videos of the pregnancy, and a “birth certificate”.

All I can say is… “holy cow”?

March 2, 2007 at 4:04 pm Leave a comment

Guerilla Marketing for MS Research – What do you think?

MS Research Before and After

Ads of the World posted a Guerilla Marketing installation in Austrailia that carried the message that “research will stop without your donations“. It was very creative in design. A real scientist in the glass box would not perform research until you put your donation in and then he would perform until he felt the money had run out.

There is debate about the success of a campaign such as this. Is it a waste of money to “pad” a designers chances of winning an award… or real result driven marketing? Caroly Davis of Cummins & Partners, Melbourne, Australia says,

“MS Australia is our client, we won the business last year. They approved and paid for the booth. If you’re not convinced, feel free to call MS Australia and ask them. It’s already proven to be a great fundraiser and is scheduled to be used at several more MS events throughout the year. At this particualr fundraiser the guy in the booth donated his time for free as his wife suffers from MS.”

So, the question remains… is this an amazing success that has viral potential that stretches from Melbourne to Houston Texas…. or is it a neat idea with flacid results. Would you put your money behind it?

March 2, 2007 at 3:36 pm Leave a comment


Flickr Photos

March 2007
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  

Feeds

Bloglines

Here is a link to my public bloglines account: bloglines for longstation