Pimp my Non Profit with Ed Schipul and the Gang

Pimps for Ed Schipul
Photo from Ed Schipul, taken by Eloy Zuniga

Ed is already starting to Pimp Non Profits strong with Rachel Weidinger, Erin Denny, Michaela Hackner, and Beth Kanter. Ed starts with a quiz revealing that probably 75% of the room is with a non profit and there are probably only a few SXSW panels focus on “non profits”.

Here are the players on the panel:

  1. Erin Denny at Tech Soup and Net Squared
  2. Rachel Weidinger of Common Knowledge
  3. Michaela Hackner of World Learning
  4. Beth Kanter of http://beth.typepad.com/

The discussion starts with Erin and Rachel discussing “How do you use Web 2.o tools for your nonprofit and for promoting your mission?”

According to Rachel the new definition of pimping for nonprofits (or how you fully pimp your nonprofit) is:

  1. A User Oriented Experience
  2. A Cause/Mission Based Design
  3. Tools for Change / Action and Advocacy Tools

Below is a list from Rachel and Erin that lists a few nonprofits that are “fully pimped nonprofits”?

  1. http://www.ilovemountains.org/ – This site lets you see where your power comes from and also your impact for raising donations or how you spread the campaign. It is very visual, and as a suggestion other non profits – the site has a visual connection to the problem and your impact.
  2. http://www.stopthesealhunt.com – This site allows you to see different community members voices and also asks to help from the community. It promotes: Advocacy, fund raising and participation.
  3. http://www.shareyourstory.org/ – Allows folks to have an online community of parents with babies that have problems. This allows folks an area to ask hard questions and give support. The site is delivering services by holding space.
  4. http://www.brooklynmuseum.org/– The museum is using blogs, social networks and are re purposing content to be more open. An example is a facebook app that lets you show what artwork you identify with. This increases access and ads tools for evangelism.
  5. NetSquared Mashup Challenge: NetSquared’s mission is to spur responsible adoption of social web tools by social benefit organizations. NetSquared is having a mashup challenge that hooks you up with Business Analysts, Product Managers, Business Mentors. The campaign gives the winners $100,000

Preparing to pimp is the next section by Michaela Hackner. Here are some tips that might help you get better:

  1. Make sure you have Buy In from folks like the IT department, and CEO and those that don’t use the new tools yet. Transperancy is important
  2. Technical resources need to be available for help with support, updates, tweaks, etc.
  3. You will need Human Resources and Interest in order to carry out your project.
  4. You will need Time to execute the plan. Content develop, review, adding pages, building profiles, etc.
  5. You need Access to the tools. Make sure they have access to the tools and the scheduling to make your project successful.
  6. Proximity to content creators. Make sure their is community and that everyone knows the goals and mission.
  7. Is this project Replicable? Could someone else fill in and keep championing your project.
  8. Empowerment needs to allow owners to be successful with the new technology.
  9. Capacity should be realistics based on the factors of your organization.

Beth Kanter is presenting on “Giving Good Poke” related to fundraising in Social Campaigns.

Here is a wild case study that shows you how Beth used tools to cover ground and effect people: http://www.sharingfoundation.org/– This campaign raised over $90,000.

It all started when the New York Times ran a campaign to see what social network could raise the largest amount of donors. Beth opened the kimono and told her community that she wanted their help and donations to get the $50,000 prize.

Beth starts with by stating the community will give to you based on the fact that

  1. you like me,
  2. we shared an experience,
  3. or that you care about the cause.

The message regarding the campaign from Beth was personalized. It was personal and important to them and they share that with their friends and followers. Here are some of the elements.

  1. There is a strategy of stories
  2. How can they help
  3. There is an embedded story in the normal shared information on other venues (like on your blog)

Beth also uses the Three R’s of getting people involved.

  1. Relationship building
  2. Rewards
  3. Reciprocity – Do unto you as you do unto them

Here is how Beth used her birthday to get 51 people to donate 10 dollars each to help raise money.

  1. Facebook – People were tagged on photos (strategically picked folks)
  2. Youtube – kids asked folks to donate
  3. NetSquared webiste
  4. Screencast – Announced the contast there
  5. Twitter – tried to get folks to click through (naked pictures)
  6. Results: $125 people donated, 140 people wished happy birthday, etc.
  7. Beth showed up at the organization and made connections through t-shirts, and the word spread through her connections and other folks started spreading the word too.
  8. She even made Ed run around a pub with a laptop to ask for $10 donations.
  9. They went from 1st place to 5th place while Beth was on the plane… then they asked for help. All of the relationship work Beth had done before allowed folks to get engaged and help raise donations. (Beth just cursed – alot – very funny)
  10. Beth twittered the last hour almost like sports scores. Everyone was involved…. people fought for Beth.

They won. Beth is amazing.


March 10, 2008 at 11:00 pm 5 comments

10 Tips for Managing a Creative Environment

Adaptive Path Folks
Thanks Jason for the Photo

Listening to folks from “Adaptive Path” talk about interactive design.

Here are a few references to companies that are putting out creative content that were studied to come up with 10 tips to managing a creative environment:

  1. Neo-Futurists do a play in Chicago called “Too Much Light Will Make the Baby Go Blind”.
  2. The Kitchen
  3. Orchestras – Very creative and have a long standing method for staying together
  4. The Job Factory -Produces movies and has no hierarchical structure
  5. Steppenwolf – Gary Sinise has a theater troop that work together in the theater
  6. Avenue Q – Creative puppet show
  7. Webtechniques – Magazine written by professionals

Here are the management tips:

  1. Cross-training the entire team: Neo-Futurists look for people that can do multiple tasks and they screen for that level of talent.
  2. Rotate Creative Leadership: The Job Factory shares rolls based on who the originator of the content is.
  3. Actively Turning the Corner: Making the shift from divergence to convergence. Divergence is the creative building phase where you brainstorm and move forward. Then you turn the corner to convergence, where you move into production and development and start illuminating things that are not going to be part of the project. It is dangerous to have folks in the wrong state of mind in the wrong stage of divergence or convergence. Make it a clear shift from one stage to another.
  4. Know Your Roles: Really successful teams have folks that know what to do when they begin to shift into convergence. “Know when to shutup”. In orchestras, someone orchestrates the movement of the bows for violinists. It is there job to organize it… and others to follow.
  5. Practice, Practice, Practice: In crunch time you need to know what needs to happen will happen. Repeat a process over and over again. Teams need to practice to make sure they work together.
  6. Make Sure Everyone Knows the Mission: In avenue Q the development of the story was measured against the main character’s struggle to find his meaning in life. Google wants to organize the world’s information. Designers need to really know the mission. You need an explicit set of understood values. Most successful artists will have constraints that make you discover things new.
  7. Killing Your Darlings: Avenue Q had a way of respectfully way of killing darlings that would not cause people to have a “huge problem”. They would say we will put that on the TV show because it doesn’t fit in the program. In the kitchen the lead chef will say, you can put that on your menu when you open your own restaurant. In other words, you have good work and good ideas that don’t fit. Those have to be removed respectfully.
  8. Leadership is Service: Hell Yeah… I totally agree. This reminds me of “Good to Great”. Directors listen to every person on the project from day 1. This makes a huge difference down the line when you have to make tough decisions. Everyone needs a voice and respect. Be a facilitator and not a dictator.
  9. Generate Projects Around: Everyone is bottom up and works together and find someone that is very passionate about your project. Find out what people are actually interested in so that your team will be more engaged. If Adaptive Path takes work that team members are not interested in… the projects go badly.
  10. Remember your Audience: Be near the audience to find out what they want. Be immersed in your audience and get their feedback. The Kitchen segments the audience to two audiences, regulars and new diners. Regular diners want the same quality each time, so you have to cover that. New diners want something exciting and the chefs are fed by working toward new innovations.

Bonus tip

  1. Celebrate Failures: Talk about what went wrong and what you can do better. Have these celebrations at the end of a project and find ways to share.

Overall this was one of the best panels… the speakers seemed genuinely intelligent and not “technocrats”. The last tow panels were refreshing.

March 10, 2008 at 9:21 pm Leave a comment

Frank Warren of PostSecret Keynote

Frank Warren of PostSecret is here to share some secrets and the stories behind them.

The secrets are amazing… kids, other boyfriends, etc. He recieved a Rubik’s cube that had six secrets on them. He had a starbucks cup with a secret that states, “I give decaf to rude customers”. A sonogram card that says, “I know she’s not mine, but I love her anyways”.

Many of the secrets have a lesson.

  1. Treat people with courtesy and respect (much like Jack Welch’s voice and dignity)

Here are some SXSW secrets:

  1. All these web celebs have never dealt with clients
  2. Someone has a SXSW crush
  3. Someone is pretending to be a freelancer to steal secrets for my company

Some folks never share their secrets.

Frank’s favorite secret is: “I would never be the person that would carry that secret in my life”. If you keep a secret it keeps you. You need to face the part of you that is hiding.

PostSecret started in Washington DC with an invitation to secretly share your story. Postcards were passed at Washington D.C. at night. Cards came in to the mailbox. The secrets were posted in “Artomatic”. The postcards were posted physically on the wall. The exhibit did well.

Secrets kept coming even though there were no more postcards. Regular people made their own postcards and the blog was born. Jerry Seinfeld says that “Blog is the ugliest word in the human language”.

PostSecret is self defined and self growing. (I love the offline aspect of PostSecret). It recieved many of the hits.

American Rejects did a video using post secret cards for a $2000 donation to a suicide hotline. Video below:

Harper Collins then put the secrets in book form. (very cool offline addition)

More Secret Secrets:

  1. Someone didn’t wear panties when working with very religious coworkers
  2. Today someone is strong because what happened to them at 16. (some folks like to reframe a victim scenario
  3. A teacher confesses that she is interested in one of her students.
  4. Someone likes to watch Dr. Phil
  5. Someone said, “All my life I wanted to look like Liz Taylor, now she looks like me.”
  6. Someone is still thinking of you (picture of meat and penis on the grill)
  7. Someone hates their coworkers
  8. Someone thanks someone else for kindness that saved them from committing suicide.
  9. Someone wishes all secrets could be fun secrets (couple nude on the card)
  10. Someone couldn’t love you anymore
  11. Someone rides by the mental ward they were in and smiles that they are out. (hope for us all)
  12. Someone tells themselves that they will reunite with their love after their spouses die (barcodes are left on the postcards for authenticity)
  13. Someone knows how to fix their life… they just choose not to. (everyone has a secret that would break your heart and they choose not to share)

A Lifetime of Secrets is a book that analyzes and reviews how some secrets change and some do not.

The two most important things are “There is an artist born in all of us” and ”

Frank has an amazing relationship with the audience. SXSW is bought in… this is a total contrast to Zuckerburg.

Seriously, someone just asked someone to marry them at SXSW!!!! Very freaky. And Cool. A little twist on the stadium question. Now they are kissing. Rawk on. This is a good feeling keynote.

Some dude admitted that he thought his parents thought he was mentally retarded. Good thing the dude is making some real great comments. He asked about secrets from the virtual world.

A guy asked about what to do when you get a secret about crimes that were committed. Frank said he doesn’t get many of those. He said what he posts helps to get submissions that were related. Also he does admit that someone said he committed a crime that someone else has been in jail for for 10 years.

Panel ends with someone very sad about her sister being subject to a disease that has no cure. It feels weird even blogging this one.

March 10, 2008 at 7:45 pm 1 comment

True Stories from Social Media Panel with Guy Kawasaki

Guy Kawasaki
Image from Deneyterrio

Guy starts off very entertaining… and indicated he wanted to over represent women on his panel, as they are underrepresented as speakers. Already he has a connection wiht the audience. He understands that entertainment is a great part of communication. (Also, I think Guy knows the power of a smile)

Here are the “True Stories of the Social Media World”:

  • Guy…Told Sinha to make love to the microphone
  • Sinha is telling a story about a creepy occurrence about someone calling and emailing Sinha that is irate that someone is making a profile under his name… but it is only a photo and a profile that students that made as a joke in Mexico… The guy threatened to sue Slideshare, and Sinha got an email on every email address she has ever had and they guy went nuts. Result the Mexican students took down the information.
  • Oprah, Sarah Jessica Parker and a Dress – Katherine blog photos got posted of Sarah Jessica Parker’s clothes line at Steve and Barry’s. Steve and Barry’s threatened to sue after negative comments were posted about the clothesline, and they said that the photos should be removed. Sarah Jessica Parker went on Oprah… and because they “scooped Oprah” they were ranked highly in search and traffic went through the roof. Visitors went through the roof.
  • (note from Aaron – the first stories related to folks finding content in search)
  • Guy says “buy save your domain” now, and get ready for it… Ha ha.
  • Funny story about Guy slamming twitter, and that is how Laura hooked up with Guy. She loves twitter… and suggests that you should be yourself.
  • Christine had a site that wrote stories about design, and by accident got into developing content management systems. Says CMS systems is a miserable way to make a living. Folks keep wanting you to change your product. Very funny. She found out that their site that they left alone (the design community) – not related to the CMS business, but instead related to a site they had setup and left alone – made lots of money without input.
  • Erica O’Grady talks about OpMoms. Talks about OpMom’s launch story and how on launch day the site went down. Gives advice that you shouldn’t launch before you are ready.
  • Aaron built a site for Tracy McGrady and with a message board. Tracy called and wanted the site taken down because of a post. Traffic went up huge… Moral is moderate posts, and controversy causes traffic.
  • Guy calls out Patricia for being boring. And then asks for what the panelists would do differently:
    • Realize sooner that a site is about the community and not about yourself.
    • Laura says, “Twitter allows you to talk to thought leaders and hook up to people you wouldn’t have exposure to any other way”
    • Christine says she would hire someone to do Math.
    • Erica says they messed up by allowing folks to sign up during beta… and they needed to work with gurus more.
    • Aaron says that clients should not tell developers about the user interface
    • Sinha talks about users posting funny stuff… slides that shouldn’t be there, porn, etc. to slideshare and how they have contacted those people
  • Guy asks what makes you successful?
    • Katherine says taking things offline
    • Laura says play with tools and incorporate them
    • Christine says to keep your eye open for new talent and stay three steps ahead of the people you are leaning on. And suggests that you shouldn’t be proud. It’s not all sex and glamor and hanging out with Guy.
    • Aaron says something, but I can’t hear him.

Sorry for the bad notes on this one. The stories were actually pretty difficult to follow from a notes perspective.

Also I have a little bit of a weird feeling regarding some of the panelists and how they are “paid PR”

Questions and Answers:

  • Suggestion monetize your blog and social activities offline
  • Ed didn’t get to ask his question. 😦

March 10, 2008 at 5:22 pm 1 comment

The Art of Self Branding

Had a little breakfast and decided to go to the “big room” in hopes of a great speaker. Here are the results, Alcantara (LeaLea Design) presented the following content:

  1. Self branding is not like branding a company. Branding a company is not a person, so you can be emotionally uninvolved.
  2. Self branding has little to no restrictions… and is subjective and personal.
  3. “I Understand” is the two words you want your target to say
  4. Brands are built on what people are saying about you… not what you are saying about yourself.
  5. Advice – Become an amnesiac (have a feeling about who you are… but look around you for the people to tell you who you are already)
  6. Create a brand promise – A summary of what you are going to deliver.
  7. The top five aspects of a successful brand:
    1. Relevance
    2. Creative Banding
    3. Message Communciation
    4. Know your Audience
    5. Consistency
  8. Nice guy vs the Guys guy – talent is not enough, perception is everything.
  9. Relevance: Nice Guy is Blissfully Unaware, while the Guy’s Guy is constantly evolving.
  10. Creativity: Nice Guy Doesn’t Match his Personality, while the Guy’s Guy Strives to Match. (Folks attach value to look) Designe helps build trust.
  11. Messaging: Nice Guy is Saying What People Want Him to Say, while the Guy’s Guy Says What he Wants to Say. Use the word “you”
  12. Understanding Your Target: Nice Guy Targets Everyone, The Guy’s Guy has a Niche.
  13. Consistency: (is it WYSISYG?) Nice Guy is all over the place, while the Guy’s Guy is consistent.

March 10, 2008 at 3:28 pm 1 comment

Tools for Enchantment. 20 Ways to Woo Users Panel

How do you get the brain a little more interested?

Kathy Sierra
Photo from Deneyterrio

Kathy Sierra asked us what did you really want to be good at and didn’t make it… For me it is jewelry making / metal smithing. I used to go to Texas Tech, and had exposure to amzaing metal smith teaching… and I loved it, but was never good at it.

Our theme for the panel is “How do we help our users kick ass?”. Here are the notes:

  • Second Question: Would you rather have users talk about your product or your company? I would rather have our users talk about our products… because it is more profitable. They don’t care about us as much.
  • Kathy wants our users to have a better and more high resolution experience… what can we do to help that.
  • Neurogenesis occurs when you are in an environment that promotes it
  • The difference between fantastic and average is
    1. not about natural talent
    2. and is instead about practicing… and putting in the time
    3. It is your fault if you don’t practice
  • Read the 4 hour work week -figure out what you want to be good at and find a way to devote time to that. Optimize your time

Here are the 20 Points:

  1. Use Telepathy -You have to see someone’s face – Mirror neurons fire off and help us read other folks. Motor neurons react when you see movement – you run a simulation of what you see. You have to see people to do it.
  2. Serendipity – make sure you build in randomness for your users. It leaves a sense of chance that people like
  3. The Dog Ear Principle – the bounce at the end.. and the subtle movements make movement more attractive. Another word for secondary action
  4. Joy – give your users a joyful experience
  5. Inspire First Person Language – What would you do to inspire first person language. How can you get your users to talk about themselves
  6. T-Shirt First Development – Say what you want your users to say on a T-shirt. What does being your user say about people. “And for God’s sake, make a woman’s fitted T-shirt”
  7. Easter Egg – Give folks a good surprise find
  8. Tools for Evangelizing: This helps them kick ass – Example is “Twitter in Plain English”
  9. You are a….: Predator or a fluffy bunny. Manage Stress, manage the fight or flight response.
  10. Exercise the Brain/Body: Exercising your body helps develop your brain too
  11. Give them Superpowers Quickly: How can you get people really engaged quickly. What can you do the keep people pushing forward. (your users need to reflect their experience to you)
  12. Help with reinvestment of mental resources into new challenges: Experts don’t shrink the list of things they do, they just add new challenges when an old one is done.
  13. Focus: You have to devote all of your attention to certain things
  14. Create a Culture of Support: If you want to build a community… you want people to be mentors early, they are an expert in the pain and can share the information – No dumb answers
  15. Do not insist on “inclusivity”: Jargon is awesome. Passionate users talk different, so maybe you should try to seperate the experts from the newbies.
  16. Practice Seductive Opacity: Brains love mystery.
  17. Real is good… How can you deliver your message through real objects. There is a ressurgence in real tangible items – not virtual. It’s all about the package. Unboxing is the experience of opening your new digital things.
  18. I missed two numbers?????

Gary Bainbridge came in to speak…. Talks about how wine can experience a deeper resolution, and how he is using his show makes his viewers entertaining.

Now we are touching the shoulder of the person next to us… good and interesting end to a panel.

March 9, 2008 at 9:38 pm Leave a comment

10 Ways to Piss Off a Blogger Session

We are putting ourselves in three groups:

  1. Blogger
  2. People that are reaching out to bloggers
  3. Or Both

Most folks are in the “both category”. How do you find folks that are interested in what you say and promote it.

What are the good ways to relate to bloggers? Everyone that is involved is going to get their blog published on a this facebook event page.

Our format is we are going to “we are going to walk out with 10 ways to piss off a blogger” that we are going come up with a as a group

  1. The first way to piss off a blogger is to invite them to something and not give them a chance to talk about themselves.
  2. People that say they have been reading for years… but have not been
  3. Someone taking your identity and using it for evil
  4. Getting on spam lists (vocus takes bloggers email addresses and spam you)
  5. What about treating bloggers in the same way you treat journalist
  6. Don’t send bloggers things that aren’t relevant – Does bad pitching / irrelevant pitching relate to laziness
  7. Don’t treat bloggers like direct mail – be specific and build relationships with bloggers
  8. Don’t ask bloggers for favors
  9. Actually read what they say and be familiar with the content
  10. Unreasonable timelines/ expectations
  11. Don’t assume some expectations from bloggers
  12. Format your content so that a blogger can use it conveniently
  13. Don’t make bloggers deal with bureaucratic layers and approvals
  14. Make sure you identify yourself
  15. What about managing expectations of treatment for bloggers vs press. Example would be invitation for an event would be just attending vs a full press pass. This can be a double edged sword… do you want to be treated like a journalist or a blogger? Do bloggers put themselves in the “kid’s sandbox”. A solution would be give examples of how you would like to be pitched to. (This is a big tangent) There are clear differences between bloggers and journalists.
  16. Bad attribution or non attribution of a bloggers story as the original source
  17. Insincerity relating to some hidden motivation
  18. Retaliation lead by corporation related to something that disagrees with their point of view
  19. Full disclosure

The number one way to piss off a blogger is: ???? Don’t be sincere, don’t share your identity, unrealistic expectations, unattribution… etc.

March 9, 2008 at 5:09 pm 3 comments

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