Tools for Enchantment. 20 Ways to Woo Users Panel
March 9, 2008 at 9:38 pm Leave a comment
How do you get the brain a little more interested?
Kathy Sierra asked us what did you really want to be good at and didn’t make it… For me it is jewelry making / metal smithing. I used to go to Texas Tech, and had exposure to amzaing metal smith teaching… and I loved it, but was never good at it.
Our theme for the panel is “How do we help our users kick ass?”. Here are the notes:
- Second Question: Would you rather have users talk about your product or your company? I would rather have our users talk about our products… because it is more profitable. They don’t care about us as much.
- Kathy wants our users to have a better and more high resolution experience… what can we do to help that.
- Neurogenesis occurs when you are in an environment that promotes it
- The difference between fantastic and average is
- not about natural talent
- and is instead about practicing… and putting in the time
- It is your fault if you don’t practice
- Read the 4 hour work week -figure out what you want to be good at and find a way to devote time to that. Optimize your time
Here are the 20 Points:
- Use Telepathy -You have to see someone’s face – Mirror neurons fire off and help us read other folks. Motor neurons react when you see movement – you run a simulation of what you see. You have to see people to do it.
- Serendipity – make sure you build in randomness for your users. It leaves a sense of chance that people like
- The Dog Ear Principle – the bounce at the end.. and the subtle movements make movement more attractive. Another word for secondary action
- Joy – give your users a joyful experience
- Inspire First Person Language – What would you do to inspire first person language. How can you get your users to talk about themselves
- T-Shirt First Development – Say what you want your users to say on a T-shirt. What does being your user say about people. “And for God’s sake, make a woman’s fitted T-shirt”
- Easter Egg – Give folks a good surprise find
- Tools for Evangelizing: This helps them kick ass – Example is “Twitter in Plain English”
- You are a….: Predator or a fluffy bunny. Manage Stress, manage the fight or flight response.
- Exercise the Brain/Body: Exercising your body helps develop your brain too
- Give them Superpowers Quickly: How can you get people really engaged quickly. What can you do the keep people pushing forward. (your users need to reflect their experience to you)
- Help with reinvestment of mental resources into new challenges: Experts don’t shrink the list of things they do, they just add new challenges when an old one is done.
- Focus: You have to devote all of your attention to certain things
- Create a Culture of Support: If you want to build a community… you want people to be mentors early, they are an expert in the pain and can share the information – No dumb answers
- Do not insist on “inclusivity”: Jargon is awesome. Passionate users talk different, so maybe you should try to seperate the experts from the newbies.
- Practice Seductive Opacity: Brains love mystery.
- Real is good… How can you deliver your message through real objects. There is a ressurgence in real tangible items – not virtual. It’s all about the package. Unboxing is the experience of opening your new digital things.
- I missed two numbers?????
Gary Bainbridge came in to speak…. Talks about how wine can experience a deeper resolution, and how he is using his show makes his viewers entertaining.
Now we are touching the shoulder of the person next to us… good and interesting end to a panel.
Entry filed under: Uncategorized. Tags: 20 Ways to Woo Users Panel, Kathy Sierra, South by Southwest, SXSW, SXSW08, SXSW2008, Tools for Enchantment.
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