Suxors Panel on Worst Social Media Campaigns

March 8, 2008 at 6:04 pm 2 comments

I am excited about watching the worst social media campaigns in the Suxors panel. Also, I am embarrassed that I have stretched my power cable across the room, and I am checking a blackberry, and about 10 sites on the laptop at the same time. True ADD.

Here is the lowdown. The campaigns were done in three rounds of voting for the worst campaigns. Below is the results:

  1. Nominee number 1 is Molson’s campaign for “campus hotties”.
  2. Nominee number 2 is Carlton Beer’s big ad. (I disagree with this one) – basically that the citation to the brand was not done well and no one associates the ad with the brand.
  3. Nominee number 3 is Hewlett Packard and Payperpost ad that wanted a camera. Jarvis says payperpost is a human splog that no one wants to read.
  4. Nominee number 4 is Walmarting across America – Old news.

And the winner was Hewlett Packard.

The next group is as follows. Also, I am seeing a trend. Don’t use bloggers to do advertising. Or they will slam you.

  1. Nominee number 1 is Whole Foods CEO posting comments.
  2. Nominee number 2 is Cisco and the “Human Network”
  3. Nominee number 3 is Mentos and Diet Cokes.
  4. Nominee number 4 is Vespa – A mention of Steve Rubel and PR. – Basically Vespa didn’t pay attention to the bloggers and left them abandoned.

And the winner is Cisco.

Next round is:

  1. Nominee number 1 is and Subway – it was a viral pitch from the Agency without Subway’s permission.
  2. Nominee number 2 is Target Facebook Group Rounders – not being authentic about who created. Big trend continued – be authentic… be truthful.
  3. Nominee number 3 is Giuliani Campaign. He didn’t setup his social campaigns correctly…. and didn’t get good help, or used the internet to reach the audience.
  4. Nominee number 4 is PSP all I want for Christmas is my PSP. It was a fake blog.Be Authentic.

And the winner is……

I am stopping here. The basic trend is be authentic…

  • and don’t be dumb like,
  • don’t lie – it is evil,
  • and don’t try to corrupt or buy a voice. You can’t buy bloggers.

The overall winner is: Hewlett Packard and PayPerPost.

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Knowing Your Audience SXSW 2008 SXSW 2008 Keynote on Saturday with Henry Jenkins and Steven Johnson

2 Comments Add your own

  • 1. Bryan Rhoads  |  March 12, 2008 at 6:19 pm

    Thanks for the recap… very valuable. Have you seen any of the video or even where the slides are?

  • 2. Alex  |  March 12, 2008 at 9:10 pm

    I found the audio podcast, but I have not listened to it yet. I’m looking for a video but can’t find that anywhere. Seems like everything was taped but only some videos are available so far…


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March 2008



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