Archive for March 8, 2008

Listening to 10 things we learned panel from 37 Signals

Jason Fried
Photo courtesy of Deneyterrio 

Now I am trapped by the power chords, and must be a wallflower for the next set of speakers. I am very excited about listening to the 37 Signals developments. Below is the live updates on their 10 revelations:

    1. The Great Unknown: Don’t worry about the things you don’t know (maybe he didn’t hear Jenkins?). Who knows who cares... worry about what is happening and not what might happen. Optimize for now.
    2. Red Flags: Things you should pay attention too. Red flag words are words like “need, can’t, easy, only, fast”. These are words that cause things to derail. (I wonder how they deal with clients that use Red Flag words?) Red flags are loaded and can make projects late.
    3. Be successful and make money by helping other people be successful and make money 🙂 I love this one… it is an old school Schipul value and can make the difference between succeeding and failing. I know we lived through the dotcoms….. We did it by producing more value than cost and getting work for our clients. In other words “hunt”.
    4. Target nonconsumers and nonconsumption: Keep it simple. Like Highrise – just want to keep contacts, what you say, and what the next action is. (good for tickets)
    5. Ask yourself questions: Whay are we doing this? What problem are we solving? Is this actually useful? Are we adding value? Will this change behavior? Is there an easier way? What’s the opportunity cost? Is it really worth it?
    6. Read your product: The biggest sin online is “shitty text”. Pay attention to the words.
    7. Err on the side of simple: Start with the easy way. Hmmmm? Things are easy by default we screw them all up. You lose motivation as things stretch out over time. You should resist the urge to do more the next time around.
    8. Invest in what doesn’t change: What will work 10 years from now? What are the things your clients will always want. Customer service, fast service, etc.
    9. Follow the chefs: Build your empire by sharing your empire. There is a huge audience that is listening to you and you get attention from giving yourself away.
    10. Interruption is the enemy of productivity: Talk less and do more. Focus on opportunities for passive communication.
    11. Road maps send you in the wrong direction: Don’t spec things out in advance because they lock you into decisions you may or may not want to do.

    I like Jason’s list. It reflects many of our current values.

      March 8, 2008 at 10:05 pm Leave a comment

      SXSW 2008 Keynote on Saturday with Henry Jenkins and Steven Johnson

      Henry Jenkins

      Thanks Deneyterrio for the photo

      We had a great lunch and now are settled in to the keynote with Henry Jenkins and Steven Johnson. I am hoping the room doesn’t get too dark and the speakers are energetic.

      Here are the main points I took away:

      1. Is the new generation dumb? Parents are getting images from media and also see their kids at some of their worst moments, including fear from new technology. It has created a bit if a panic and only needs an event to kickoff.
      2. Assessment needs to change to take into account “collective intelligence” as opposed to autonomous knowledge. You can see easily that young generations share knowledge and have different diverse experiences that combine to make a collective intelligence.
      3. Real life is about working in groups and learning in groups… Education may need to change to reflect this. (I personally believe we work in groups and targeted groups… but we are still just autonomous with autonomous goals
      4. People aren’t idiots. They are smart, so if they do something dumb dig into the reason.
      5. Which is better… Lost or Wire or Fear Factor? It depends on how you judge the content.
      6. How does the world today find time to deal with the content?
      7. How can we harness the collective intelligence and develop new models that can push us to the next level. We are starting to see signs that we are evolving the way we harness the collective intelligence
      8. Cliche that the young folks are learning to read by getting into Harry Potter, and there are groups of youngsters that are writing, developing content and social networking. Kids are learning to be political and are defending their culture…and they are connecting world wide with technology.
      9. Do they care about the Young Folk?
      10. Do we have a crisis or an incredible opportunity? Is the rash of youngsters starting their own companies, getting involved in politics, etc… a moral crisis or an opportunity?
      11. Youngsters use the word “we” and old folks use the word “I”. Obama uses a “Yes WE can” slogan, and that models society and reflects a “we” generation.
      12. Institutions are not keeping up with the new developments of our culture.
      13. Online games are a new kind of civic connection…. Like the bowling leagues of the 50’s
      14. We are investing in our own social networks. How does civic society and technology keep up and change with the new social development?
      15. The internet is an urban location enhancement device.
      16. Outside.in is developed to give tools to help you find conversations that are happening right now. (here is a funny conversation topic)
      17. Young Folks have the time and desire to shape our community. How can we give the the bottom up tools they need?
      18. What about the 40% of kids that don’t?
      19. Kids don’t need us snooping over their shoulder… but we do need to watch their backs.
      20. Collective intelligence two differences: Wisdom of Crowds vs Pulled Knowledge from Diverse Influences. Diversity should be valued.
      21. Henry Jenkins rocks. We are moving towards something better!

      March 8, 2008 at 8:53 pm Leave a comment

      Suxors Panel on Worst Social Media Campaigns

      I am excited about watching the worst social media campaigns in the Suxors panel. Also, I am embarrassed that I have stretched my power cable across the room, and I am checking a blackberry, and about 10 sites on the laptop at the same time. True ADD.

      Here is the lowdown. The campaigns were done in three rounds of voting for the worst campaigns. Below is the results:

      1. Nominee number 1 is Molson’s campaign for “campus hotties”.
      2. Nominee number 2 is Carlton Beer’s big ad. (I disagree with this one) – basically that the citation to the brand was not done well and no one associates the ad with the brand.
      3. Nominee number 3 is Hewlett Packard and Payperpost ad that wanted a camera. Jarvis says payperpost is a human splog that no one wants to read.
      4. Nominee number 4 is Walmarting across America – Old news.

      And the winner was Hewlett Packard.

      The next group is as follows. Also, I am seeing a trend. Don’t use bloggers to do advertising. Or they will slam you.

      1. Nominee number 1 is Whole Foods CEO posting comments.
      2. Nominee number 2 is Cisco and the “Human Network”
      3. Nominee number 3 is Mentos and Diet Cokes.
      4. Nominee number 4 is Vespa – A mention of Steve Rubel and PR. – Basically Vespa didn’t pay attention to the bloggers and left them abandoned.

      And the winner is Cisco.

      Next round is:

      1. Nominee number 1 is Agency.com and Subway – it was a viral pitch from the Agency without Subway’s permission.
      2. Nominee number 2 is Target Facebook Group Rounders – not being authentic about who created. Big trend continued – be authentic… be truthful.
      3. Nominee number 3 is Giuliani Campaign. He didn’t setup his social campaigns correctly…. and didn’t get good help, or used the internet to reach the audience.
      4. Nominee number 4 is PSP all I want for Christmas is my PSP. It was a fake blog.Be Authentic.

      And the winner is Agency.com……

      I am stopping here. The basic trend is be authentic…

      • and don’t be dumb like Agency.com,
      • don’t lie – it is evil,
      • and don’t try to corrupt or buy a voice. You can’t buy bloggers.

      The overall winner is: Hewlett Packard and PayPerPost.

      March 8, 2008 at 6:04 pm 2 comments

      Knowing Your Audience SXSW 2008

      Here are some quick notes about the first panel I am attending at SXSW 2008 (Knowing Your Audience):

      1. The internet has created huge amounts of white noise for marketing bands
      2. It is hard to find good artists due to traffic
      3. You should find someone that can help you package your presentation in order to maximize your exposure
      4. You should know your message that you want folks to carry for you – you crystalize your message before contracting someone to carry the message for you.
      5. Artists are able to go direct to audience for funding
      6. Suggest finding folks on the internet that are creating their own channels, once you have a channel of over 200,000 people you are advertising to a group of people the size of an average radio station.
      7. Target existing groups that already have an online audience that are fanatics for your genre
      8. There have been no links promoted in the panel so far 😦
      9. Some good math: 1000 fans X $10 is $100,000. And 1000 fans isn’t that many.
      10. It is easier to make money as a music artist now… in the old days labels took the procedes so you made money touring. Now artists are closer to the source of the money.
      11. Organize your listeners to “bum rush the charts” so that you can get a top exposure in places like iTunes

      March 8, 2008 at 4:26 pm 1 comment


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