The Simpsons (folks doing PR) Are Billiant

July 19, 2007 at 7:28 pm Leave a comment

Another big hit from the Simpson’s buzz creating engine – in the August edition of Harper’s Bazaar there is a nice spread of the Simpson’s characters drawn as members of the fashion world. Follow these two links to see the whole spread and get a flare for the depth of the research and execution that went into the illustrations:

  1. http://www.fashionista.com/2007/07/the_simpsons_go_to_fashion_week.php
  2. http://community.livejournal.com/ohnotheydidnt/13886727.html#cutid1

Simpsons Fashion

The Simpson’s buzz has permeated so many different arenas. I am more than impressed. I read a post saying they thought the marketing is done in desperation and the time for Simpsons has passed.

Regardless of the box office outcome…. I don’t know any other movie or event that has everyone on the internet making icons of themselves on twitter, or standing in lines to get into 7-Eleven.

The marketing is brilliant. Below is a Technorati Chart of Simpson’ blog post traffic for the last year. Notice the huge recent spikes.

TechnoratiĀ Simpsons

Get your own chart!

Entry filed under: Uncategorized.

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