Google Website Optimizer

July 17, 2007 at 2:18 pm Leave a comment

“There is no such thing as a marketing argument. Only Marketing tests” ~Ed Schipul

The Google Website Optimizer lets you conduct tests on various layouts to see which layout converts the best. The optimizer will randomly rotate out versions of your webpage with variations for testing and produce reports so that you can make sense of your effort. Nice.

Below is a screen shot of a sample report. I am sold:

Test Screen of Google Optimizer

Entry filed under: Uncategorized.

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