Archive for February 21, 2007

What I learned at the HAF Luncheon – QR codes and cell phones, welcome to the future.


QR Codes

Photo courtesy of Leonard Low

At the HAF Luncheon today, Vui Le spoke about Mobile Phone Marketing. Most of the talk was associated with texting scenarios that involve getting users to “opt in” to mobile marketing and then using the mobile marketing as very “niche” one-on-one campaigns. After all, it is an ad that goes straight to you. Probably the biggest concern from the group questions related to privacy and how people get on a list and off of one. You can see leariness in the older crowd that might be less relevant to teenagers or kids.

There was a “golden nugget” in the talk called QR codes. I had never heard of them before, but apparently they are used successfullyl in Asian countries already.

The QR codes are graphic iconic bar codes that are included on marketing in Japan and other Asian countries.

A QR code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are most common in Japan, and are currently the most popular type of two dimensional code in Japan.

With software on your cell phone you can connect directly to that products purchase or gain other information on a product by taking a photo of the QR code with your cell phone. The potentials are huge. This is another arrow pointing to the shortening of the marketing cycle for products. Imagine purchasing products while you walk down the street… or purchasing products on TV with a click of the remote while you are watching a program.

Below is a YouTube video marketing the use of QR codes. Make sure you are like the cool kids and “get it”. Here is a video of how it works:

If you are interested you can see Vui Le’s PowerPoint slides from the HAF luncheon here.

February 21, 2007 at 11:31 pm Leave a comment


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