Archive for January 17, 2007

The Death of TV?

I dug a little more… and at NATPE Cyriac Roeding, VP of wireless at CBS, predicted the death of TV. He said:

The difference between broadcast, cable and satellite will become irrelevant because all screens will be connected to a single pipe that is now known as the Internet.

How many people out there really see this one coming? Maybe Natalie Dee does (as referenced by the appearance of the internet train on “married to the sea“?

Internet Train

January 17, 2007 at 11:27 pm Leave a comment

Great Quotes on User Generated Content

If your a web developer that has ever worked with an agency, or even an organization with board approval, chances are you can relate to the phrase, “We don’t want anyone posting content to our site – it would have to be approved by [insert name of scared person] first, etc. etc….” Distributed authoring is terifying to them.  Larry Lieberman described a similar feeling of hesitation towards user generated content back when he worked a Viacom. He said (via Wonderland),

“Absolutely. I ran comedycentral.com when we launched Southpark. We used the web early on to let fans find each other, but I was doing it in a Viacom universe who was walking around with a sledgehammer for anyone who put a bit of fan content up on a site.. but now we do just the opposite.”

Now the tables have turned. People see the value in having conversations with fans and fanatics. If you are good, chances are people will talk about it. So – be good.

Here are some other great quotes from the panel at NATPE (National Association of Television Producers and Executives):

Jim Turner: We’ve launched a social networking system around The Sopranos. A&E Insider started out like a club, but we invite people in ahead of time, we give them sneak peeks… plus we poll them and get feedback. We’ve named shows this way, and made adjustments.. this also dramatically increases engagement from fans. Those in Insider visits are thru the roof compared to other properties. A&E is very show based.. and on the HIstory channel we have fans of shows *and* genres, or particular areas of history. We have a different set of engagements that we do with each…

Larry Lieberman: Virgin comics has been publishing since just July of last year, and already we’ve tracked 1100 websites talking about our comics in 12 different countries. That’s wild? How many TV shows can claim something like that? There aren’t many. Network programming needs to reach out and respect those people online talking about your stories. they talk about our stories, adn we don’t have to pay them!  the fan is happy talking because they like the product, and we’re fans of the fans.

Ilya Vedrashko: In marketing we have this concept of brand loyalists. Brand loyalists.. if you love iPods, say, but brand loyalists are attracted to the product .. fans are different. fans are attracted to the narrative. They don’t care what the product can do for them, they care about what they can do for the product. SOmetimes they take narratives down a path that doesn’t coincide with the strategy set by the advertisers, so we have ot figure out what to do with that.

Larry Lieberman: Let the fan take the story with them. We do the same thing as a mobile comic, and a retail comic.. the fan helps get the material out.

Lydia Loizides: If you fundamentally look at the organisational structure of myspace or youtube, there are niches and enclaves of fans of particular topics. We keep thinking mass, mass.. but the world is a group of tiny little parts that come together as a jigsaw puzzle. So i’d like to see apps built around social networks, and see something that lets you say you’re a fan of virgin, nissan, racing, all at once. You’re a multi-faceted person. We keep targeting demo, single-interest. they ignore everything else. Go to A&E, you’re a fan of Sopranos. Go to G4, you’re a fan of star trek. That’s all they know about you.

Wow, you get the idea… This would have been an awesome panel to see. Thanks Wonderland.

January 17, 2007 at 10:25 pm 1 comment

Guerilla Marketing Global Warming Snowmen

Some “students” in Norway were challenged to “make a wooden object out of plywood and place it somewhere in Oslo.” The result was exceptional and was awarded some press as well as a write up on Boing Boing.

It seems the wooden object they selected were “wooden cut out snowmen” that targeted global warming and an unseasonabley warm winter in Norway. Below is a photo of the protesting snowmen and a link to the Flickr set to see more.

Wooden Snowmen

Flickr Set Here!!! 

January 17, 2007 at 5:11 am Leave a comment


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