The Effect of a Print Ad about Newspaper on the Web

December 15, 2006 at 11:25 pm 1 comment

Earlier today I was answering a comment on a post about how traditional media is still very effective accross all age groups. I completely agree. Traditional media is still effective accross all age groups and Newspapers and TV aren’t going extinct. (Please see this post for comments and supportive data)

What I would like to demonstrate is how effective the web is in making a conversation… even about traditional media. Below I am including some “print ads” that were run for a “Mexican Newspaper” that I found on “AdArena” done by a Mexican Agency. What I want to point out is that people are “conversing” about the traditional media online. That seems small, but it is very important.

Here are the steps:

  1. Exposure (eyeballs) through channels that were not available earlier. AdArena is run by Michal Pastier a student of Marketing communication department of Comenius University in Slovaki. And I live in Houston Texas. What this means in English is that people from all of the world are getting access to material that they could not possibly have seen years ago. Through RSS I can listen easily to Michal’s managed posts and I am very happy with his content. These eyeballs that see the ads where not part of the regular circulation.
  2. Conversation that can only happen in a live media. I am posting about these ads as others have done already. When you are at home with your magazine and newspaper you are limited to the number of people that can support how truly cool you are by sharing great ads like the ones below. Also, commenting and participating in the conversation does make me look smart… so as a collective I have individual incentive to do it. I do have a social network of people that listen to my posts. They will hear my conversation. Location and time does not matter.
  3. Influence and Power. I know that several influencers subscribe to my blog (in RSS) and if they like my post they will credit me, as I credit Michal for content that is worthy based on their oppinion of my post. Enough votes and???

So here are the ads. I hope they were worth the rabit trail of a web post about a print ad for a Mexican newspaper.

Thanks,

Arnold

Bush

Mariachi

Not Sure

Soccer

Entry filed under: Uncategorized.

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1 Comment Add your own

  • 1. katya  |  December 18, 2006 at 3:44 pm

    I love these ads.

    I also love the Internet and its power to jump from medium to medium to medium. That’s why its hilarious when I see local news stories referencing online posts referencing a newspaper article.

    It makes me dizzy.

    Reply

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