Archive for December, 2006

Boing Boing versus the NY Times

Boing Boing just released some statistics on last years viewing that you can see here: http://www.boingboing.net/stats/

Now to give a frame of reference for viewership I am estimating that the NY Times has an annual circulaiton of 445,151,692. (based on numbers I found on Wikipedia)

Boing Boing recieved 115,788,718 unique visits last year. And 144,949,688 various RSS/Atom feeds that don’t necessarily register as page visits in weblog statistics. The RSS / Atom data is cached by readers like bloglines so one access could account for several thousand subsribers.

What I am saying is that Boing Boing gets a comparitive readership and potentially as much as the NY Times. It would probaly be safe to say that Boing Boing gets at least half of the readership. Also, to be fair, I don’t know the NY Times web statistics, so that is not accounted for (I would like to see that information if you know the amount).

Now there are two real measurements that need to be considered with numbers of this size:

  1. Money
  2. Influence

I can guarantee you that NY Times has Boing Boing “creamed” in the money category. The NY Times has a huge infrastructure that has enourmous advertising, classified, and subscirption / circulation revenue generators. Boing Boing is a blog, based on a free culture that can make revenue in advertising… but not with the same infrastructure as a newspaper.

The second measure is influence. This is tougher. Boing Boing may have a higher readership per “news article” than the NY Times… and a much more narrow audience. Also the audience is huge. As an influencer Boing Boing is someone that political candidates and companies should consider as “scary” as the NY Times. Also, due to the “potentially huge” audience with lower cost infrastructure, advertisers should find Boing Boing‘s eyeballs a value compared to the NY Times.

This is just something for you to “chew on”. Nice to see the blog share the statistic data publically. Thanks.

December 30, 2006 at 10:59 pm Leave a comment

Bikely – A Better Way to Explore Cycling

Wow. This resource can really change the way you cycle. Imagine that you want to cycle in an “unknown” location, but you don’t know what route to take… and you don’t know the best sites, or even which location is “safe”. Bikely lets you see paths that others have uploaded so that you can experience a “ride” that others suggest as being a good trip.

Here is a trip from “West Side Highway in Downtown Manhattan to Hoboken” in New York. There is also room for comments and hopefully in the future they can work in “GeoTagged” pictures from Flickr. I would also like to see a description associated with the ride.

The cool thing is that users get to upload their own route for others to share and “tag” the routes with descriptive terms like level of difficulty and “onroad” as well as “scenic” etc.

Here is the Austin Dam Loop trail for my Texas kids:

Bikely

Also, if I were a bike company I would want to advertise here. People are already reviewing bikes. Let’s see who advertises?

December 29, 2006 at 3:53 pm Leave a comment

The Perfect White Elephant Gift

Yes, I have seen it. The “Holy Grail” of white elephant gifts. (See below)

White Elephant Opus

I think you will have nearly the same reaction as I. What is it? Here is what it is… Ghastly. Garish. Ugly. Ornate, but not it a good way. Useless. It is a decanter of some sort. I am amazed.

Most people go “middle of the road” at white elephant giving. They just regift something. And then others give something “nice” and blow the curve…. but the people seen below did the “right thing”. They reached down deep and found something only worthy of “White Elephant Giving”. Kudos.

White Elephant Givers

December 27, 2006 at 3:50 am Leave a comment

Sony Gets a Slap on the Wrist

Sony BMG gets a slap on the rist of $1.5 Million in settlements to California and Texas states and small rebates (small in comparrison to damage done) of $175 to people effected by the damage caused by the “anti-priacy” software secretly installed by Sony. The software allowed security holes to open on infected computers and also caused damage when people tried to remove the software.

$175 bucks???

How much are your grandma’s christmas photos destroyed by the security breech worth? How much is the “time” spent fixing the errors caused in repairing the security holes that Sony allowed without your consent worth?

I think this is too easy for Sony. I think they are a valuable company that offers great products, but a lack of moral judgement of this level (deceit, hurting others,  etc.) needs a more “human” apology.  Just read the “text” on this page: http://www.sonybmgcdtechsettlement.com/

The content on their site smells of admissions of innocence… we weren’t doing anything wrong.

 Based on Cybertrust’s data privacy assessment of the XCP Software, as well as server segments that support the XCP Software, Cybertrust has determined that SONY BMG has not used the XCP Software, or any of the enhanced content on the XCP CDs, to collect, aggregate or retain personally identifiable information without user consent.

How about affecting my personal property? Only 5 million CDs were sold. Where is the real human story? We didn’t want our(Sony) CD’s stolen so we installed protection…. and treated you all like theives.

Uggggh. $1.5 million? $175 per settlement?

December 24, 2006 at 5:29 am Leave a comment

Low End Theory – Podcast

  1. Jason McElweenie is a real person, with a real podcast
  2. Jason is from Canada, but Texas has adopted him. (There are only two kinds of people in Texas anyways?)
  3. Jason used to have a “radio show” called “Low End Theory” that came on in the middle of the night.
  4. Now Jason has a pocast called “Low End Theory” that is much easier to listen to than the radio show. (It’s not at 5 am in the morning)
  5. I love the podcast: Here is a link to the feed: http://www.lowendtheory.net/en/rss/index

Low End Theory

Also, Jason happens to have the best sense of humor on the planet. I don’t know if you will get that by his podcast so I am throwing it in there as a bonus. I hear he will name his first child Huey Lewis. I am happy.

December 22, 2006 at 6:20 pm 1 comment

I’m Dreaming of a Nice Bonus and Media Blows

Stan and Lou Christmas

Wow the guys at Stan and Lou did an awesome job with their Online Christmas Album with new versions of old Christmas favorites.

No real masking of bad talent here… they just let it all hang out. I love it. Here is the link: http://www.stanandlou.com/holidays2006/

Lou Congelio sings the lead on Deck the Halls. Truly a leader in spirits for the season.

Also, Erin Williams and crew sing Santa Baby…

December 21, 2006 at 11:23 pm Leave a comment

A Christmas Warning – Christmas Story Re-Edited

I love the Christmas Story… so this is lovely. Also, I always thought the kid wasn’t properly adjusted. I think it was the pink bunny suit and long exposure to an unstable father. Have fun.

December 21, 2006 at 5:52 pm Leave a comment

Pink – Pretty Neat Video Editing

December 21, 2006 at 4:59 pm Leave a comment

Vincent – Early Animation by Tim Burton

I like the naration of this animation and thought I would share.
If you’ve never seen Vincent, please beware:

December 20, 2006 at 5:37 pm Leave a comment

Center of the Universe

All, today is Cameron’s Birthday (this had to be done):

Cameron Birthday

December 18, 2006 at 11:43 pm Leave a comment

Barry Gibb Talk Show

Tis the Season of Jolly Ole St. Nick.
I’m short on time so my post has to be qucik.
A YouTube vid for you to enjoy.
We’ll bring in the season with some Joy, Joy, Joy!

Thanks Bary Gibb!!!

December 18, 2006 at 11:37 pm Leave a comment

The Effect of a Print Ad about Newspaper on the Web

Earlier today I was answering a comment on a post about how traditional media is still very effective accross all age groups. I completely agree. Traditional media is still effective accross all age groups and Newspapers and TV aren’t going extinct. (Please see this post for comments and supportive data)

What I would like to demonstrate is how effective the web is in making a conversation… even about traditional media. Below I am including some “print ads” that were run for a “Mexican Newspaper” that I found on “AdArena” done by a Mexican Agency. What I want to point out is that people are “conversing” about the traditional media online. That seems small, but it is very important.

Here are the steps:

  1. Exposure (eyeballs) through channels that were not available earlier. AdArena is run by Michal Pastier a student of Marketing communication department of Comenius University in Slovaki. And I live in Houston Texas. What this means in English is that people from all of the world are getting access to material that they could not possibly have seen years ago. Through RSS I can listen easily to Michal’s managed posts and I am very happy with his content. These eyeballs that see the ads where not part of the regular circulation.
  2. Conversation that can only happen in a live media. I am posting about these ads as others have done already. When you are at home with your magazine and newspaper you are limited to the number of people that can support how truly cool you are by sharing great ads like the ones below. Also, commenting and participating in the conversation does make me look smart… so as a collective I have individual incentive to do it. I do have a social network of people that listen to my posts. They will hear my conversation. Location and time does not matter.
  3. Influence and Power. I know that several influencers subscribe to my blog (in RSS) and if they like my post they will credit me, as I credit Michal for content that is worthy based on their oppinion of my post. Enough votes and???

So here are the ads. I hope they were worth the rabit trail of a web post about a print ad for a Mexican newspaper.

Thanks,

Arnold

Bush

Mariachi

Not Sure

Soccer

December 15, 2006 at 11:25 pm 1 comment

Indianapolis Presentation (What a Great Town)

Pretty Open Air TheaterYesterday I was the speaker for the PRSA chapter in Indianapolis (Hoosier Chapter). I had a very quick trip, but maximized every second. I felt completely safe and welcome in Indianapolis the entire time, and there is much to do.

I was at the Hoosier PRSA chapter to present information on how social marketing can interact with public relations and tried to teach three things:

  1. How to Listen
  2. How to Participate
  3. How to Partner and form Symbiotic Relationships.

Here are the slides from my talk: http://www.firststoplongstation.com/attachments/files/3/PR_Indy.ppt

A highlight of my less than 24 hour stay was my jog around the “Canal Walk” and my visit to the NCAA Hall of Champions and the Eiteljorg American Indian Museum.

December 14, 2006 at 5:30 pm 3 comments

Caught Vs Taught

Kids do what they see their parents doing – end of story.

So are you being a positive influence on your child?

Boundaries is a book I highly recommend when it comes to raising your children. In clear english it sets out the pricipal that raising your child is a “long-term” big picture strategy. Simple things like “always picking up after your child” instead of “the child picking up after themselves” make a huge difference in the long term outlook of your child. Will they always expect a spouse to “pick up after them”… or coworkers to “take up their slack”?

BoundariesAs a parent you want your child to be able to handle important responsibilities and learn to internalize how other people feel. The book discusses setting “boundaries” that teach children how to be an adult. They need to learn to take care of themselves. They need to learn not to “hurt” others. They need to learn how to proactively plan their lives. And children need to learn that your love is not dependent on their emotional reactions and attempts at control. You love them no matter what.

Part of boundary setting is being able to handle adult life yourself. Are you allowing people to hurt you? Are you modeling behavior that is controlling and unsafe for your children. Take a second and think about it.

December 12, 2006 at 6:00 pm 2 comments

Christmas Lights Web 2.0 (From Bonners)

Vote for Christmas Lights

Bonner’s has provided us a means to upload and vote on who has the best Christmas Lights.

I love mashups like this one. It uses the Google maps API to help deliver location based information. In this case the info is “Christmas Decorations” in your neighborhood. You are encouraged to upload your photos and vote on other’s decorations.

Outside.in is another mashup that is intended to give you a location based “blog” news channel.  It works with the Google Map API too. You put in a zipcode and it gives you posts that indicate they are in your area. A brilliant mashup and usable application of user generated content and existing Web 2.0 tools.

December 10, 2006 at 8:41 pm Leave a comment

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