AAF Survey Regarding Online Spending

This powerpoint shows results of varied questions asked the advertising community about online advertising spending and also about advertising in general. Here is the link: http://www.aaf.org/news/pdf/aafsurvey_2006.ppt

One highlight is the advertising budget for online advertising is supposed to rise from 16% to 23% of advertising budgets. This is a 42% increase. With a majority going to search advertising.

Also, 71% of advertising executives surveyed believe the internet is “very effective” or “most effective” for direct response advertising. Wow, hats off to “Ed Schipul” for making that call 5 years ago.