Sketchup Mashup

Mit Ad Lab posted a press release from Whirlpool that indicates Whirlpool will have 3D models available for use with Google’s Sketchup!

This is a great example of Whirlpool advertising (in this case producing 3D models) where th audience is. What a great brand exposure for appliances within architecture models displayed for clients. MIT suggests that  Google may eventually go as far as allowing purchase links from inside Sketchup, or what if you could see an entire projects cost association with different features. Pretty cool?

AAF Survey Regarding Online Spending

This powerpoint shows results of varied questions asked the advertising community about online advertising spending and also about advertising in general. Here is the link: http://www.aaf.org/news/pdf/aafsurvey_2006.ppt

One highlight is the advertising budget for online advertising is supposed to rise from 16% to 23% of advertising budgets. This is a 42% increase. With a majority going to search advertising.

Also, 71% of advertising executives surveyed believe the internet is “very effective” or “most effective” for direct response advertising. Wow, hats off to “Ed Schipul” for making that call 5 years ago.